University of Nevada, Reno

Developing a niche: How specializing — and remembering the basics — can help young journalists stand out in a crowded media landscape

Wednesday, April 2 at 4:00pm to 6:00pm

Reynolds School, Studio A & Linn Reading Room

Ricardo Lopez, business reporter for the LA Times and Reynolds class of 2011 graduate, will visit the School April 2 – 3.

During his time at the University he will engage with students, faculty and professionals from the community.

Lopez will give a talk titled, “Developing a niche: How specializing — and remembering the basics — can help young journalists stand out in a crowded media landscape,” on Wednesday, April 2 from 4 – 5 p.m. A complimentary reception for event attendees will take place in the Linn Reading room from 5 – 6 p.m. following his talk.

Lopez will share his experience and a few tips with event attendees on how to get noticed. The keys? Specialization and developing explanatory and reporting skills suitable to a media landscape that demands real-time reporting.

Ricardo’s talk is part of the Reynolds Distinguished Visiting Business Journalist series.

Past Distinguished Visiting Business presenters include: Cory Johnson (Bloomberg TV West), Suzanna Andrews (Vanity Fair writer), Adam Davidson (NPR’s Planet Money cofounder and The New York Times Magazine columnist), Micheline Maynard (former New York Times reporter) and Ilan Greenberg (international business reporter).

About Ricardo Lopez:

Ricardo Lopez is a business reporter at the Los Angeles Times. For the past two years, he has covered the California economy, labor unions, the ports and agriculture. He is also one of the lead writers for the Business section’s Money & Co. news blog, a mix of breaking business news, writing on trending topics and in-depth explainers. He has traveled to Canada, Mexico and all over California for stories and lives in L.A.’s Glassell Park neighborhood with his 4-year-old pitbull rescue.

Follow him on Twitter: @rljourno

Event Type

Lectures and Seminars


Donald W. Reynolds School




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