About this event

This course establishes the strategic foundation for building a strong brand identity. Students explore how brand personality, values, and target audience shape perception and emotional connection. By clarifying what their brand should feel like and who it is meant to serve, participants create a clear framework that informs future visual and messaging choices. This course ensures that branding decisions are intentional, consistent, and aligned with business goals and prepares students to create their brand kit. 

Event website

Additional information

• Attendance type: In person
• Cost: Free, must register in advance
• Event type: Community Outreach