About this event

Family businesses are built on relationships, reputation, and resilience. But how often are those same values reflected in the way we grow, market, and evolve our brands?

In this 60-minute session, twin sisters Katie Rucker and Jenny Dinnen, together with family business leader Chris Yount, will delve into why human-centered insights and research strategies aren't just “nice-to-haves”—they’re vital for building brands that respect your legacy while paving the way for future growth.

Drawing from real-world examples—including their own generational transition, sister-led collaboration, and stories from clients—they’ll share how listening differently can fuel your business with purpose, intention, and customer connection.

Whether you're stepping into new leadership, navigating change, or preparing for the next generation, this session will inspire you to think differently about what it really means to know your market—and how that understanding can drive long-term success.

Additional information

• Attendance type: Virtual – No in-person attendance is required.
• Cost: Free, must register in advance